Phone Tracking Module
The phone tracking module is most often used to determine the effectiveness of different marketing campaigns such as PPC (for example Google AdWords or Facebook PPC), email marketing and SEO investment.
The phone tracking module allows a different phone number to be shown throughout the CMS depending on how the visitor entered the website. This allows the source of phone calls to be determined and helps evaluate the effectiveness of marketing campaigns. This is particularly useful for B2B websites or B2C websites requesting a contact rather than a purchase. It can also be used for ecommerce where orders are placed by phone.
The summary data from phone call tracking is displayed on the marketing dashboard for easy access and monitoring.