Case Study - JI Software
JI Software are the longest established UK distributor and implementer of the Maximizer CRM system, also providing consultancy and training on using the Maximizer CRM software.
Early on in the Internet development, JI Software had a website which appeared at the top of Google, but with time competitors have taken over and their website gradually lost visibility until it could hardly be found.
According to their Director, David Jefferson, "My web site was not searching well thought graphically it looked 'pleasing'. As it was not pulling in the business it was not 'fit' for its intended purpose so I approached Rachel to do whatever was necessary (no real constraints apart from modest budget) ".
What we did
The website www.jisoftware.co.uk was redesigned by Cornish WebServices to be an effective marketing website. When the website was built this was done taking into account the keywords relevant to the business.
The website was then placed on the Cornish CMS to help improve natural rankings.
The website is currently on first page of Google for phrases such as Maximizer UK and Maximizer CRM (their main product). And the client comment below confirms the website is now 'fit for purpose' and can be edited by the staff at JI Software in the knowledge that all changes they make will be helping to improve ongoing search engine rankings.
"I was introduced to Cornish WebServices by a colleague who said that [their] advice and design work on his website had brought him to the top of the natural search pages in Google. ... That was in August and we are now on front page.... Now searching high, bringing in customers, job done! .... Thanks."
David Jefferson, JI Software, 8th January 2010